A Unified TV Everywhere Experience: OTT Platforms

This is an exercise of scale, efficiency, and time to market. Gone are the days of designing for every platform and developing multiple native code bases. In are the days of designing once, and delivering cross-platform user interfaces from a single codebase. We are using brand new technology to completely unify our TVE experiences across all brands (A&E, HISTORY, Lifetime, FYI) and platforms, starting with the 10 foot living room experience on OTT devices. The following images represent the foundation of the user experience you will see on Apple TV, Roku, Android TV, Amazon Fire TV, Play Station 4, Xbox One, and Samsung Tizen.

Home Screen: "Play" in focus.

Home screen: "Resume" in focus.

Home screen featuring a "Keep Watching" playlist and "All Shows" grid.

Series landing screen: "Play Latest" in focus.

Episode detail screen: "Play" in focus.

Home screen: "Movies" in focus (which is unique to Lifetime).

Home screen: "More Info" in focus.

Movie detail screens: "Resume" in focus. Synopsis displayed.

Video player with controls displayed.

Video player with "Up Next" displayed.

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