The objective was set: to bring life into the environment that represented the ideology of the Consumer Care division. The primary brands to focus on were Claritin, Coppertone, Dr. Scholls, Miralax, Zegrid and Afrin. We took into consideration each brand’s essence, and supported it with imagery that connected with the audience.
Our target was the dedicated and proud employees who work in the facility everyday, as well as colleagues from other locations and partners/vendors who visit the facility. We wanted folks to feel connected to the consumers for whom they were providing unique health care solutions to around the world.
The result was a vibrant and lively space that made people remember why they got up in the morning to go to corporate America in the first place - it’s about giving people their lives back.