Lifetime @ New York Fashion Week: Editorial Web

As longform storytelling became a priority for the digital media team at A+E, New York Fashion Week was the perfect place for our Lifetime brand to open the doors and uncover stories. This editorial web piece presents a “Behind the Seams” look at the fashion industry’s unseen craftswomen who inspire and support the biggest names in fashion. Beautiful photography and video clips help tell the stories of designers, tailors, pattern makers, security guards, makeup artists, and even a fashion muse. Given very little time to bring the project to life, the design team was all hands on deck – collaborating with various departments to launch this incredibly fun and lively piece.

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Our design approach is always "mobile first", however, the responsive site displays beautifully on all screen sizes.

Full screen photos and plenty of white space created a premium experience across desktop, tablet, and mobile devices.

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