The Future of Pluto TV
Streaming: A full-scale redesign laying the groundwork for a premium, next-gen user experience.
Subscription Video On Demand: Unified Apps
Streaming: A zero-to-one project - three times - built with a unified design system as the foundation for the entire A+E streaming portfolio.
AI-Driven Conversational Discovery
Streaming: Conversational AI introduced within Pluto TV's existing Search entry point.
HISTORY Here: A Webby Award Winning App
A location-based mobile app covering thousands of historic points of interest across the United States.
The Obama Years: A Nine-Part Oral History
Responsive Web: Interviews with President Barack Obama and his staff create a profound and candid historical record of the President and his administration.
Network Streaming Apps
Mobile & Tablet: A redefined and re-imagined watching experience that placed users and their behaviors in the spotlight.
America: Promised Land
Editorial Web: An editorial piece with beautiful photography supports an immigration documentary series on the History Channel.
Lifetime @ New York Fashion Week
Editorial Web: This incredibly lively editorial piece presents a “Behind the Seams” look at the fashion industry’s unseen craftswomen who inspire and support the biggest names in fashion.
A Unified Streaming Foundation
Streaming Living Room Experience: A unified TV Everywhere approach - one design system, one codebase, deployed across every connected TV platform simultaneously.
History Stories
Editorial Web: A complete redesign of the web experience, with a clean and simplified approach to storytelling.
Car Week
Editorial Web: From the coolest Hollywood cars, to speed records throughout the years, there was content for every car lover to enjoy and dive deeper into the history of the automobile.
This Day in HISTORY
Responsive Web: A daily editorial destination on history.com that surfaced what happened on this exact date, in years and decades and centuries gone by.
A+E Global Media Corporate Website
Responsive Web: The redesign of a corporate website to better position A+E as the thought leader in television, and a media powerhouse of six legacy brands.
Animal Health Wall Sculpture
Environmental Design: A one of a kind, large-scale wall sculpture — a literal, tactile, quietly spectacular expression of one simple message: Global Animal Health.
Dublin, Ireland: Science as Art, Space as Story
Environmental Design: An award-winning environmental design installation in Dublin that brought a pharmaceutical company's science out of the lab and onto the walls.
Lobby, Archive, Apothecary
Environmental Design (and then some): A museum-like experience for a major pharma company — a lobby as an exhibition space, a digital archive of 42,000 assets, and a full-scale replica apothecary honoring the company's founding origins.
A Logo Was Not Going to Do
Environmental Design: A comprehensive installation in a leased corporate office — bringing 118 years of pharmaceutical history, science, and global impact to life on a constrained budget.
Environmental Design in Whitehouse Station
This big pharma company's global headquarters was untouchable since it's design in the 80's in many ways. It was designed by Kevin Roche John Dinkeloo and associates and it remained as designed until we partnered with facilities and piloted a redesign of one section of the building.
Cubes were knocked down, white boards (wall talkers) were installed from floor to ceiling, colors other than beige were applied to walls, and graphics brought the space to life. An open space plan allowed for collaboration like never before, based on the fact that people could finally see each other.
In-House Agency Marketing Campaign
With a new department name, a new director (me), and a new emphasis on partnerships and awesome creative, a marketing campaign was born. Inspired by symbiotic relationships, the campaign focused on perfect pairs working together in full appreciation of each other.
Whimsical illustration was created to stand out among predictable corporate messaging. Witty dialogue and puns added a sense of humor to the campaign.
Product Design Process Defined
When I joined Paramount, I quickly learned that there was a lot of work to do to improve upon the design maturity of the team. Clearly articulating a process, and phases within the process, was desperately needed to create alignment with product management, engineering, and the project management organizations. The below process was not intended to be aspirational, rather, it is a direct reflection of what the team was capable of and could be held accountable for.
Avaya: Outdoor Signage and Website Marquee
This digital campaign was used to create awareness around Avaya's Unified Communications products and services. Both signage in Times Square, and new animations on Avaya's website ran simultaneously - celebrating how Avaya technology can help office workers "escape the cubicle".
Signage on both the Reuters and Nasdaq signs created a massive "can't miss it" presence in one of the world's busiest pedestrian intersections.
Avaya: UC Profiler
Creating a Profile Has Never Been So Fun.
Serving as a major component to an Avaya campaign, this project was created in Flash to help people discover how Unified Communications can turn business challenges into strengths. A series of questions with humorous animations scored communication efficiency and presented features to assist in better communication for team members.
Avaya Unified Communications
The goal of this project was to demonstrate specific Unified Communications features to create awareness around how UC can give you the tools and the freedom to work where you are most productive.
We created a Flash experience that incorporated video, and with a good sense of humor, we brought the features to life. With a B to B approach in mind, we provided business cases for multiple lines of business and showcased Avaya's applicable products and solutions.
Avaya Stories Campaign
The goal of this project was to create awareness around Avaya being an innovative software, solution and services provider. Stories tell how IT or LOB clients use Avaya solutions across multiple industries to solve business problems, work more efficiently and get a jump on their competition.
Avaya CRM Program: Email Marketing "E-Cultivation"
The goal of this project was to improve Avaya's customer relationships by understanding their customer's primary pain point and delivering exclusive content specific to their needs. The program contained 4 primary touch points over a span of a few months in order to maintain an ongoing dialogue and to be top of mind as a solution provider.